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John began working in the not for profit sector in 1980 with the National Blood Transfusion Service, moving to a deputy director of fundraising post at Save the Children in 1984: "An experience which totally changed my life and set me forever on a career path in not for profit marketing."
In the 20 years since he quite Save the Children, he has taken his career into consulting fundraising and marketing IT, analytics and donor-based research.
His belief is summed up thus:
Data > Information > Knowledge > Insight.

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