what we do

Transform “dumb” or passive data into intelligent, actionable information
Use a powerful combination of logical thought and creative thinking

We’re helped by:

  • A passion for analytics and data
  • Curiosity
  • A vast reservoir of knowledge about donor behaviour
  • Listening to our clients, observing their donors and cataloguing results
  • Lots of experience

Services

  • Brand & positioning studies
  • Business process analysis
  • Clarity™ Comprehensive Database Audit
  • Custom analytical and statistical research
  • Data warehouse strategy
  • Datamining
  • Demographics
  • Direct response fundraising planning
  • Focus group & one-to-one research
  • Legator & legacy research
  • Long term value studies: retro, future, gross, net
  • Major donor identification
  • Marketing & product evaluations
  • Predictive modelling
  • Questionnaires & attitudinal surveys (on and off line)
  • Revenue projection & forecasting
  • Strategic data planning & counsel
  • Training & development of fundraisers